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  • Writer's pictureJ. Rivard N Compass Media
    • 2 min read

DOES COLLEGE CAMPUS MARKETING MAKE SENSE FOR YOUR COMPANY OR BRAND?

Marketing to College Students can be the beginning of a profitable 4 year or a life long relationship with your company or Brand.


THE IMPORTANCE OF COLLEGE CAMPUS MARKETING FOR YOUR BRAND

Never before has it been more important to reach College Students than now, whether you want to create a profitable 4 year or life long relationship with them for your company or brand. When your Brand establishes an awareness on their college campus, you will be able to grow it into a relationship. This is the beginning of a strong foundation that lets you grow your Brand along with them as they emerge from campus life. #collegecampusmarketing


College Campus Marketing
GEN Z will research your brand or products before making a purchase.

IS BRAND LOYALTY IMPORTANT TO GEN Z ?

Gen Z is a generation that operates in the future with values that sometimes seem like they have just visited the 1950's. Although some claim that 'Brand Loyalty' is not the strong suit of Gen Z, you can count on them to be excited and spread the word about you to family and friends once they have discovered and approved of your Brand. #genzbrandloyalty


DOES YOUR BRAND QUALIFY FOR GEN Z' S APPROVAL?

Approval is key. Your Brand must meet their qualifications. Gen Z consumers are serious. They do their homework. They will research your brand or products before making a purchase. If you meet their approval then you have unleashed a customer who can be the town crier for your product with a voice that carries to friends and family near and far.


Here are a few questions to ask before you begin your College Campus Marketing.

  • Does your advertising and marketing to Gen Z honor their priorities?

  • Are you willing to let them submit product ideas?

  • Does your company encourage and respond to feedback from them?

  • Is your Brand or products considered fun and cool?

  • Does your product offer a good value for the price?

  • Are your products eco-friendly?

  • Is your company involved with a socially responsible cause?

  • Can your company show any global or local contributions to society?

  • Does your company really like and admire Gen Z?

  • What kind of College Campus Marketing might be right for my company?

 

Author: Joe Rivard, President, N Compass Media. "If you would like to discuss how a College Campus Marketing program could impact your Brand , contact me. N Compass Media offers many creative opportunities to promote your Brand to Gen Z on their college campus. Take advantage of my complimentary 30 minute consultation where you can discuss the best way to get Gen Z to notice your Brand on their college campus." #genzcollegecampusmarketing #collegecampusmarketing #collegecampuspromotions #collegecampusadvertising

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