GEN Z AND APPS - USING AND BUYING APPS
Gen Z has a preference for Gaming Apps, Messaging Apps, Music Apps and Content Apps.
GEN Z COMMUNICATES VIA APPS
Gen Z students use Apps to communicate since it allows them to interact no matter what they are doing. Gen Z's strong suit is multi-tasking while having multiple conversations with 5 screen or more open at the same time. Instagram, WhatsApp and VSCO encourage fast interaction through short form language, pictures and video. #genz #genzoncampus #genzcommunications
PUSH NOTIFICATIONS AND TEXT
Push notifications and text messages are one of the most effective ways to reach the students on their college campus. It's an immediate call to action but to grab their attention make sure your message is personalized.
GEN Z WILL BUY AN APP IF...
it offers something of value to them. A UNIDAYS survey produced the following statistics:
89% use 1 to 10 Apps per day.
66% will pay for music Apps.
31% will pay for gaming and entertainment Apps.
24% are willing to pay for health Apps.
Most will pay for an App if it helps them achieve personal goals.
GEN Z'S FAVORITE APPS
If you're wondering where Gen Z might be hanging out these days, you might want to go over to some of their favorite platforms to see what's on their mind. Research conducted by Zebra IQ, said that the following sites rank among their favorites: TWITCH, REDDIT, TIKTOK, IMGUR, UNFOLD, BRAT, NTWRK and LOMOTIF.
Author: Joe Rivard, President, N Compass Media. "If you’re a brand looking to get exposure to the 18-22 demographic on a college campus, contact me. N Compass Media offers many opportunities to promote your Brand. Take advantage of my complimentary 30 minute consultation where you can discuss any question you may have."