5 HACKS TO OPTIMIZE YOUR COLLEGE ADVERTISING EMAIL CAMPAIGN
Utilizing direct email to reach college students is extremely effective.. Reaching them as they return to campus can create expanding opportunities for your Brand over the next four years.
5 Email Hacks To Target Students Returning To College Campus
Know Your Student Demographic: Go Lean and Mean by setting your focus on the targeted demographic that will produce results and mean what you say by not being tempted to widen the circle.
Incoming Freshman: Eyes wide open and seeking as much information as possible about the campus life they are about to embark upon, this segment can be a powerful connection to market your Brand for the next 4 years.
Parents Are Your Target Too: Reaching the parents of students already enrolled is an excellent way to tap a revenue supply. Parents want to stay connected and if a Brand offers to pave a way for them, then you have created a strategic alliance.
Don't Go It Alone: N Compass Media works with Brands everyday who tell us how much time and money they have wasted doing their own email marketing to college students. We get it. It is not an easy road to travel. But remember, you have competitors on your tail trying to do the same thing. So you need to stay ahead in this game.
Get With A Result Producing Program: Companies like N Compass Media can give you the inside edge. They can produce a targeted list based on year of graduation, major, geographic year, and many other fields. Your Brand needs to be marketed precisely. Relieve yourself of the burden of marketing. Trust in an expert who does this every day to help you achieve your goals.
Author: Joe Rivard is the President of N Compass Media. Joe is available to answer any questions you may have about College Campus Advertising and marketing your Brand to college students. Joe offers a complimentary 30 minute consultation for anyone wishing to speak with him.