SURPRISE I'M BACK! GEN Z PROPELS THE RESURGENCE OF TRADITIONAL ADVERTISING FORMATS
Just when you were ready to take all the old advertising formats to the dumpster you might be surprised to find out Gen Z actually likes and responds to them!
GEN Z RESPONDS TO TRADITIONAL FORMS OF ADVERTISING VS. DIGITAL
You could say the old is new again. Everything is cyclical but I never expected such a Digital savvy generation to respond to advertising methods that have been used for generations. OOH, Out of Home Advertising, Outside Advertising, Outdoor Advertising, Outdoor Media. Call it by any name your want because its impact on Gen Z is indisputable. Did you know that Gen Z loves OOH because they can't be tracked? 84 percent of Gen Zs say they pay attention to OOH advertising They actually find OOH to be relaxing. They can choose to look at it or not. But we suspect they will always take a peek and keep their eyeballs on it for a while if it is clever and catches them off guard.
GEN Z EXPECTS YOUR ADS TO BE OUT-OF-THE-BOX, EDGY AND CLEVER
Did you know Gen Z uses Ad Blockers on their phones? They are so over saturated with ads that it is understandable that they have taken a sharp U-Turn and are embracing non digital ad formats. The results from UNIDAYS 2019 RETAIL SURVEY bear this out. Gen Z will pay attention to your Brand if you pay attention and give them what they want and how they want to receive it. Just because they are going back to basics doesn't mean that you can offer them anything that has been tried before. They expect you to step up your game and give them Out-of-the-Box, Edgy and Clever ads if you want them to stop and notice.
Author: Joe Rivard, President, N Compass Media. "If you are having trouble figuring out the best traditional advertising medium to promote your Brand, contact me. N Compass Media offers many creative opportunities to promote your Brand to Gen Z on their college campus. Take advantage of my complimentary 30 minute consultation where you can discuss the best way to get Gen Z to notice your Brand on their college campus."